Current Opportunities

Vice President of Sales & Marketing-Foodservice

Location: Onsite Los Angeles, CA
Reference ID: N/A

Description:

Are you seeking a position where you can bring your experience to the head of the table?  Is foodservice your expertise and passion? A leader in the specialty ingredients segment, is seeking a Vice President of Sales and Marketing, who can bring their leadership and skill set in Sales, Marketing, and Operations to this position.

In business for over 40 years, this family-owned company specializes in unique products for the foodservice segment across the United States.

The position, located in Los Angeles, CA has three distinct responsibilities.

Essential Duties and Responsibilities:

Sales:

  • Market visits and Broker training-visit key markets on a regular basis to make local operator, chain and distributor calls plus train broker reps and make sure company is getting representation in the market
  • Manage Foodservice Market areas and Regional Sales Representatives directly
  • Develop and implement comprehensive sales strategies to achieve revenue targets and drive business growth
  • Responsible for the management of website leads and provide samples plus communicate to broker for follow up to close sales
  • Manage select National Accounts and Key Accounts
  • Responsible for management of Dot Foods program including Digital Marketing and Dot Foods Trade shows
  • Manage distributor marketing programs and distributor trade shows 
  • Communicate with brokers on a monthly bases to review sales results, discuss key sales priorities and provide general direction of sales targets.  Set strategy for key priorities
  • Analyze market trends and customer feedback to guide product development
  • Create broker promotions and incentives to drive attention and focus to company line

Marketing:

  • Website-update information and layout, as well as, manage website design, sample leads, etc. to keep site relevant
  • Blog articles-create, write, and publish articles each month using SEO consultant to be posted on the company website, Linkedin, Facebook, magazine PR or online, etc.
  • Advertising: Manage classified advertising in Trade publications.  Manage banner & search engine ads in Google, Dot Foods expressway, Linkedin, etc. (Network Solutions)
  • Foodservice Enablers-product information and materials-load all training materials and product information for brokers access through Foodservice enabler:  Create training videos and materials.  Keep info up to date (cross reference charts, promotions, competitive sheets, etc.).
  • Videos-Recipe, plant tour, broker training, product information, etc., -Manage, create, and publish videos on websites, foodservice enabler, and YouTube
  • Manage printed brochures & flyers- create, update both electronic and print
  • Trademark management-review trademarks every 6 months to make sure no other company is trying to submit or use a name which is similar
  • Every 5 years need to work with trademark lawyer to submit samples to maintain registration
  • Manage & develop library of product & packaging photos
  • Develop budget for sales volume, and marketing expenses

Research and Development:

  • Work closely with R&D and Operations on new products & customer custom formulas
  • Work with Plant, QA, and R&D on formula or process changes to lower cost, improve formulas or make process/equipment recommendations to improve efficiency
  • Work with R&D on package labeling and customer label changes as needed by USA or International Governments
  • Sign & review customer audit paperwork for spec sheets, QA documents and compliance paperwork
  • Work with Plant, QA, and R&D on any customer complaints, resolutions, and feedback
  • Stay up to date on FDA labeling laws, ingredient laws, international label laws and customer trends on new ingredients

Qualifications and Requirements:

  • 10+ years’ experience in Foodservice Sales with manufacturing companies, brokers, and distributors
  • 5-10 years' management experience managing sales team, marketing, and operation team
  • Bachelor’s Degree required.  Business and/or Marketing preferred
  • Culinary experience a plus
  • Broker management experience a plus
  • B2B sales experience to industrial accounts, foodservice distributors and national or regional chain account restaurants
  • Dual language abilities a plus but not required
  • Communicate effectively in writing and verbally with a diverse group at varied levels
  • Skilled in MS Office products including Word, Excel, PowerPoint, and other like software
  • Required travel 30-50%
  • Position is located onsite in Los Angeles, CA

***All applications must be accompanied by a current professional resume!

 

Compensation Range:

$175,000.00-$210,000.00

 

Benefits:

Medical, Vision, Dental

Auto Allowance

Bonus

401K match